This client came to us with a business concept for selling school uniforms online, giving schools a percentage of the revenue and allowing old uniforms to be donated to support school kids in the developing world. We loved the concept from the outset and recommended and created a custom designed and built Shopify online store as the perfect solution. As Shopify partners we have had great success for our clients using this approach. We also created a really strong brand identity and logo for the client. The brand needed to appeal to a broad target audience, be considered friendly and approachable, however not too child-like as this would prevent future company expansion. This brand was integrated throughout the design for the online store, and rolled out across social media platforms.