Kent Graphic Design
We recognise that a businesses image is everything from its logo all the way down to the finer details such as letter heads and business cards. We take great pride in making sure that all of our Branding & Identity customers receive a product that they are proud of as well as one that will help their company grow and convert potential customers into paying ones.
Whether you are a new company looking for eye catching designs or you are a pre-existing company thats looking to rebrand and modernise your look. No matter who you are we can make your branding dreams become reality.
The first step we take is discovery. This is the process where we talk to the client and see what their branding aspirations are. We look at other brands and their competitors in their market to gauge common themes in the market and how we can make our client different and stand out. With this we also discuss the target audience and how is best to appeal to them.
From the information we gather from the Discovery stage we then move toward putting pen to paper (or mouse to screen). This stage is highly experimental with lots of ideas being thrown around the office with a lot of sketches and diagrams being put together. Once we have had plenty of ideas we then work on a couple that we think are going to work best for the company and then develop the ideas from there.
From the final few that we have selected we then develop on these ideas more, sending them to the client for feedback and narrowing down the selection to a couple or a final one. Once the final design has been decided we then set work on colours, asking the client for preferences and experimenting with ideas.
Finally we end by making everything pixel perfect, send over your discussed branded materials including a set of brand guidelines that the client can use and send to their clients when using their branding.